La Mer South Island
Dubai
La Mer South Island Dubai sits in the heart of Jumeirah with direct Gulf access, 2.5 km of white sand beach, a 190-berth marina and over 130 dining and retail destinations. The only Atara address where the sea is part of the plot.
A Premier Meraas Beachfront Precinct in the Heart of Jumeirah with Direct Sea Access
La Mer South Island is part of the La Mer master development by Meraas, the Dubai-based developer behind City Walk, Bluewaters Island and The Beach at JBR. The wider La Mer development spans 13.4 million square feet of beachfront land in Jumeirah 1, with La Mer South Island Dubai forming the residential villa plot precinct positioned between Jumeirah Bay Island and Pearl Jumeirah along the coastline.
Atara Development chose La Mer South Island as the location for La Mer Maisons, a six-bedroom beachfront villa built entirely in-house on a 9,684 sq ft freehold plot. Of all the Atara communities across Dubai and Ras Al Khaimah, La Mer South Island Dubai is the only one where the Arabian Gulf is a physical part of the address rather than a view from it. The beach is not shared, not scheduled and not an amenity that requires arrangement. It is built into the plot.
Exclusive Beachfront Residential Options Across One of Jumeirah's Most Sought-After Coastal Addresses
La Mer South Island offers three distinct residential categories, each with a different relationship to the water and the community precinct. The total supply across all three is deliberately limited by the island's land perimeter, ensuring that buyers seeking beachfront property on La Mer South Island Dubai benefit from constrained supply over time.
Freehold Villa Plots with Gulf Frontage
La Mer South Island Dubai plots range from 7,250 to 43,451 sq ft of freehold land with direct access to the Arabian Gulf. G Plus 1 construction is permitted under DDA regulations, giving buyers full architectural freedom within that envelope. Atara's La Mer Maisons, built on a 9,684 sq ft plot, demonstrates what this land can deliver at the upper end of the design spectrum.
Low-Rise Apartments at Port de La Mer
Port de La Mer is the residential apartment precinct within the broader La Mer community, offering Mediterranean-inspired low-rise buildings with marina and sea views. Apartment sizes range from one to four bedrooms, with prices per sq ft averaging around AED 2,300 based on recent Dubai Land Department data.
Townhouses at Sur La Mer
Sur La Mer townhouses sit within the La Mer community with Italian-inspired architecture and direct connectivity to the beach promenade and marina. Three to five bedroom layouts are available. The townhouse product suits buyers who want a managed, furnished product without the build commitment of a freehold plot.
What Daily Life Looks Like When the Beach Is Part of Your Postal Address
A Rare Freehold Designation in a District That Has Historically Excluded Foreign Ownership
Jumeirah has long been one of Dubai's most desirable residential districts and one of its least accessible for foreign buyers. La Mer South Island Dubai is among the few developments within this district where non-UAE nationals can hold full freehold title to land and the structures built on it.
Meraas Freehold Zone
2.5 Kilometres of Beach, a 190-Berth Marina and a Promenade That Runs the Length of the Coastline
The public beach and marina infrastructure at La Mer is among the most generously proportioned of any residential community in central Dubai. For La Mer South Island villa owners, this infrastructure is not shared in the same way it is for apartment residents: the villa plots sit on direct beachfront land with immediate Gulf access as part of the property title.
A Fully Integrated Meraas Destination Where Residential, Retail and Leisure Share the Same Coastline
La Mer is not simply a residential community with a beach attached. It is a master-planned destination where the residential, leisure and hospitality components were designed together from the outset. La Mer South Island villa owners live within this destination rather than adjacent to it.
La Mer opened in 2018 as a mixed-use beachfront destination in Jumeirah 1. Its 13.4 million square foot footprint encompasses La Mer South Island residential villa plots, the Port de La Mer apartment community, the Sur La Mer townhouse precinct, the beach and promenade, and the retail, dining and leisure hub. The J1 Beach development on the site of the former La Mer North is scheduled to open in late 2026, adding a further coastal destination adjacent to the existing community.
The Italian-influenced architectural language that runs through the La Mer community creates a coherent visual character across the whole destination. For La Mer South Island villa owners, this architectural context is the backdrop to daily life. The community atmosphere, the pet-friendly landscaping, the shaded walkways and the proximity to everything on the promenade make the address work as a permanent residence rather than a seasonal property.
La Mer Maisons: A Landmark Six-Bedroom Beachfront Villa Built In-House by Atara on La Mer South Island
La Mer Maisons is the only Atara villa where the Arabian Gulf is part of the address rather than a view from an upper floor. Built entirely by Atara's in-house team on a 9,684 sq ft freehold plot on La Mer South Island Dubai, the villa represents what this land produces when design is built around the water from the planning stage outward.
La Mer Maisons, Delivered
La Mer Maisons is a completed and delivered beachfront villa on La Mer South Island Dubai in Jumeirah. The home measures 12,831 square feet across four levels: Basement, Ground, First and Rooftop. Six bedrooms, each with its own ensuite bathroom, are distributed across the upper floors. The ground floor opens directly onto the private pool terrace, which connects through to the garden and BBQ area and from there to the beach.
The basement holds the private cinema and a dedicated wine cellar, both designed for the full separation that this level of the home allows. The rooftop carries a private gymnasium and wellness room positioned with unobstructed Gulf views. Six private amenities in total are built into the architecture: the pool, the cinema, the wine cellar, the gymnasium, the wellness suite and the direct beach access itself.
La Mer Maisons was designed and built by Atara's in-house team including Rakhat Construction. The villa was sold following delivery. It remains the definitive reference point for what beachfront property Jumeirah on La Mer South Island can produce when the design process begins with the water rather than ending with a view of it.
View La Mer MaisonsA Central Jumeirah Address That Connects to All of Dubai Without Dependence on the City's Busiest Roads
La Mer South Island Dubai sits on the Jumeirah Beach Road, one of Dubai's most direct coastal routes. The location connects residents to Downtown Dubai, DIFC, the Dubai Marina and the airport without requiring use of Sheikh Zayed Road during peak hours, which is a meaningful practical advantage for daily commuting.
A Confident Case for Buying Beachfront Property Jumeirah on La Mer South Island
Beachfront property Jumeirah on La Mer South Island Dubai is structurally different from every other coastal address in Dubai. The freehold designation in a district that has historically excluded foreign ownership, the fixed and non-expandable plot supply, and the direct Gulf frontage built into the address rather than accessed through a shared facility, combine to create a category of asset that cannot be replicated elsewhere in the district. Atara built La Mer Maisons here because we believe this is the correct environment for a home where the sea is genuinely part of the architecture. If you are considering this address, we are available to share everything we know about it.
Three More Island and Coastal Addresses Where Atara Builds and Delivers
Atara's most established community and the foundation of the Terra Collection. Four freehold luxury villas delivered and sold across two collections. The island sits immediately adjacent to La Mer South Island along the same Jumeirah coastline.
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