Privacy Policy
We collect information in two ways: information you provide to us directly, and information our site gathers automatically when you visit.
1.1 Information You Give Us Directly- Enquiry and contact details: When you submit an enquiry or register interest in a project, we collect your name, email address, phone number, and any other details you choose to share.
- Brochure requests: Downloading a project brochure may require your name, contact details, and investment preferences.
- Correspondence: When you contact us for support or with questions, we keep a record of that communication and the details provided.
- Verification information: Where required by UAE Anti-Money Laundering regulations, we may request identification and financial information to confirm your identity.
- Device and connection data: Browser type, operating system, device type, IP address, and language settings.
- Usage data: Pages visited, time on each page, links clicked, and how you arrived at our site.
- Analytics data: Aggregated, anonymised information about how visitors interact with the site, used to improve content and performance.
- Cookies: Small files placed on your device to support site functionality and measure traffic. See our Cookie Policy for full details.
We do not sell your personal information. We use it only to the extent necessary for the purposes listed below.
- Responding to enquiries: Using your contact details to reply to requests and provide the information you need.
- Sending relevant communications: With your consent, sending updates about Atara projects, new launches, or investment opportunities.
- Improving our website: Using anonymised analytics to understand which content is useful and fix technical issues.
- Security and fraud prevention: Monitoring activity to protect the security of our site and services.
- Legal and regulatory compliance: Processing information where required by UAE law or applicable regulations.
We share your personal information only when necessary and always with appropriate safeguards in place.
- Internal team members: Authorised Atara Development staff may access your information to support your enquiry or purchase journey.
- Trusted service providers: Third-party providers for website hosting, analytics, and email are contractually required to protect your data and may not use it for their own purposes.
- Legal requirements: We may disclose information to authorities or law enforcement when required by UAE law or to protect the rights and safety of Atara Development, our clients, and the public.
- Business transfers: In the event of a merger or restructuring, your information may be transferred as part of that process. This policy continues to apply.
We retain personal information only as long as necessary to fulfil the purpose it was collected for, or as required by law.
| Data Type | Retention Period |
|---|---|
| Enquiry and contact data | Retained while active, then up to 3 years unless deletion is requested |
| Brochure request records | Up to 24 months from the date of request |
| Correspondence records | For the duration of any applicable warranty or contractual period |
| Technical and connection data | No longer than 24 months |
| Analytics and usage data | No longer than 24 months (aggregated and anonymised) |
| KYC and verification data | As required by UAE Anti-Money Laundering regulations |
When information is no longer required, it is securely deleted or anonymised so it can no longer be linked to you.
We respect your rights in relation to your personal data. You have the right to:
- Request a copy of the personal information we hold about you.
- Correct your information if it is inaccurate or out of date.
- Request deletion of your personal data, subject to any legal retention obligations.
- Withdraw consent to marketing communications at any time.
- Ask questions about how your information is used and who it is shared with.
- Raise a concern or appeal a decision made in relation to your data.
To exercise any of these rights, contact us using the details below. We will respond within a reasonable timeframe in compliance with applicable UAE privacy laws.
Our website uses cookies to function properly and to help us understand how visitors use the site. Some cookies are essential for the site to work; others help us improve the experience over time. You can manage your preferences through your browser settings. Please refer to our Cookie Policy for full details.
This Privacy Policy may be updated from time to time to reflect changes in our practices or legal requirements. When material changes are made, the date at the top of this page will be updated. Continued use of our website after any changes constitutes your acceptance of the revised policy.